By the early 20th century, the Swedish movement cure and massage were known in the United States as:

The term "Swedish massage" became widely recognized in the United States by the early 20th century as a distinct therapy associated with the techniques developed by Per Henrik Ling in Sweden. This style of massage emphasizes long strokes, kneading, friction, tapping, and shaking, and it was brought to the U.S. by immigrants and health practitioners who promoted its benefits for relaxation, muscle tension relief, and overall wellbeing.

The branding of the technique as "Swedish massage" helped to distinguish it from other forms of massage and alternative therapies at the time. This designation not only highlighted its origins but also established a recognizable name that appealed to the American public, many of whom sought holistic and therapeutic solutions for various ailments.

While other terms might refer to massage practices with therapeutic goals, the specific label of "Swedish massage" encapsulates this particular style and the methods associated with it, securing its place in the massage therapy lexicon.